Weekend Reading: Did You Say Visual Content?

by Jason Unger, Founder

Insights / Content / Weekend Reading: Did You Say Visual Content?

What do you think of when you hear the word content? Paragraphs, blog posts, articles? Did you know content isn’t just words? Content is everything that you have on your website, from text to videos to infographics.

For this week’s Weekend Reading, we wanted to take a deeper look into the world of visual content and how it can benefit your digital marketing.

Visual Content Marketing will be King in 2014

For most marketers visual content is being incorporated into their solutions as bonus fixtures, not as essential components of their strategy. However the numbers on social media sharing make it clear that visual content is just as powerful as standard text based content (if not more so), and deserves an equal commitment of resources.

Quick Take: Pictures are able to share stories in a different way than words. When people start to connect with your products, they begin to trust you and that is the foundation of a successful relationship.

Visual Content Marketing and Most-Shared Retail Brands

Ask yourself this question: Is my content going to be more compelling than my friend’s baby picture? You must become a source of great content discovery. This goes beyond good storytelling. We’re talking about sustaining a content relationship and becoming the go to source for all things relevant in your industry.

Quick Take: There is a lot of content competition, so it’s important to always keep an effective strategy. When it comes to visuals, you need to find a way to organize your content that will retain your customer’s attention and, not to mention, allow them to “share” that content with their markets.

Why Online Video is the Future of Content Marketing

Engage viewers and they will share the video with others. They will spend longer on your website and more time interacting with your brand. For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.

Quick Take: Video is taking the world of digital marketing by storm. YouTube receives more than one billion unique visitors every month. Videos are naturally engaging and allow users to process information in short bits. For businesses, this is a great way to get your message across.