Helping to Honor Legacies and Giving Back to the Community

by Jason Unger, Founder

Insights / Digital Ink / Helping to Honor Legacies and Giving Back to the Community

We’re extremely grateful to work with a number of clients providing value to their customers, clients and members, but every so often, we get to work on a project or two that not only helps a client do their jobs better, but honors those who’ve helped them.

Recently, we were asked by our clients at The Jewish Federation of Greater Washington to prepare a series of videos for their 2013 Annual Meeting, including two videos they’ve posted on YouTube and we can share here.

The first video helped to promote a new program they’re spearheading along with other local groups called “Create a Jewish Legacy.” The initiative works to create a streamlined legacy giving program where multiple agencies and organizations are the benefactors of bequests and endowments, with each agency, synagogue or group working together to ensure planned giving touches the entire community.

Over the course of three weeks, we went on-site to interview multiple community members and leaders of the Create a Jewish Legacy program about their reasons for getting involved and why the program matters. Using their interviews and motion graphics based off of the current branding for the program, we put together the following piece:

The second video honors two of the Washington area’s largest supporters, both of whom passed away within the past year. Dick England and Jack Kay were both stalwarts of the Jewish community who not only built businesses and local neighborhoods (literally), they gave their time and their influence to help make the community a better, more flourishing place.

Using family and historical photos, and featuring a voiceover recorded on-site by former Federation Executive Vice President and CEO Ted Farber, here’s the final product.