In our post about building your website as a Field of Dreams, I briefly mentioned the importance of email marketing.
We could probably talk all day and all night about the pros, cons, and best practices of a dedicated email marketing plan, but thankfully, other folks have already done the work.
This Pinterest page has an incredibly large list of infographics on the effectiveness and impact of email marketing. Some of them focus on best practices, such as choosing the right time to send your messages and creating the right subject line, while others show the results of an effective email marketing campaign, from better engagement with your users to lead generation to sales of your products.
I’ve picked out two of my favorite infographics to share below, but definitely check out the entire list and spend a few minutes learning why it’s so important to stay connected to your audience via email. (Click the images to see larger versions.)